Why your company’s digital content should be localised

You may have heard about the importance of multilingual SEO and website localisation. In this blog, discover how these easy-to-implement aspects of your digital content can boost your international reach.

Making digital content for the wider world

In a nutshell, localisation and multilingual SEO efforts involve tailoring your content to suit international audiences. It is important to listen to your customers’ needs, and if they speak a different language, this becomes one of them.

Common Sense Advisory surveyed 2,430 web consumers in eight countries to learn about how language affected their purchasing behaviours. It resulted in some fascinating results.

72.1% of consumers spend most or all of their time on websites in their own language. Whilst 72.4% of consumers said they would be more likely to buy a product with information in their own language.

The most surprising outcome of the survey was that 56.2% of consumers said that the ability to obtain information in their own language is more important to them than price.

The key takeaway? More than half of consumers are willing to pay more if you are willing to give them information in their own languages! It’s time to reflect on your own website. Is your content geared towards these findings?

Optimising your online presence

Translating, transcreating and localising your content is the first step to international success. The potential return on investment means it is a no-brainer for many expanding companies. When embarking on this digital journey, keep these benefits in mind to focus your content creation.

Expand your potential audience
As the internet has expanded, it has made engaging with people on the other side of the world far easier. Right now you could be missing out on hugely lucrative markets for your product.

Improve your chances of ranking for a specific region
You’ve identified that your product is hugely applicable to a specific region of Norway. With deliberately localised digital content, you can improve your ability to connect with this specific customer base.

A marginal gain to beat the competition
This could be one simple, actionable way today to get ahead of your competition in your area! If they aren’t doing it and you are, you’ve taken a vital step ahead in international growth.

Local feel for an international company
Localised content can give your customers the best of both worlds – a local feel, whilst retaining the benefits of an international company.

Improve the customer experience
Content and general business manner are hugely different from country to country, for example between Germany and China, and your site should reflect this.

How DA Languages can globalise your digital content

DA Languages can tune your digital content and website for global audiences with expert website localisation and multilingual SEO.

Get in touch at enquiries@dalanguages.co.uk to discover how we can help you.

Two creatives working on digital content on a computer
Share on facebook
Share on twitter
Share on linkedin

You may also be interested in...

The impact of language barriers on patient care

Case study: DA Languages and Derby Homes

Make the most of an international social media campaign

Head Office

Statham House, Talbot Rd
Stretford, Manchester M32 0FP



Follow us

Get in touch

Call us on 0161 928 2533 or drop us a message using our form.