Planning a successful event is hard enough, but planning successful multilingual events can be even more challenging. You want to make sure your event ticks all the right boxes so it can be engaging for as many attendees as possible.
You are probably pouring a lot of valuable time and resources into this event, especially if you’re trying to increase brand awareness or launch a new product. For this to be done successfully, it’s imperative to ensure that your target audience is engaged from start to finish. Of course, this will be difficult if they struggle to understand what’s going on.
The solution? Quality and expansive event translation.
Event translation does not just apply to speech. It can encompass all elements of marketing, advertisement and all other communicative materials.
We know this may seem a little daunting, but don’t worry; we can help. Here at DA Languages, we have a wealth of experience and expertise to share in translation and interpreting services, including how to hold a successful multilingual event that strikes a chord with all of your guests.
Before we talk more about how we can best support you in all areas of event translation, here is a complete guide to planning a successful multilingual event.
Define your goals
When planning a multilingual event, your priority should be figuring out what the event is trying to achieve. Are you looking to increase brand awareness, make sales or announcements, or promote a new product? Keep your objectives in mind when planning every aspect of the event, from the speakers you choose to the type of event itself.
Know the cultural make-up of your multilingual event
It is commonplace for many to only be presented in one language. However, it’s important to be accessible to as many attendees as possible. One way this can be achieved is through catering for a variety of languages.
This will also make your event stand out and be attractive on an international scale. Members of your industry from different backgrounds will favour going to an event that specifically caters to their needs over a one-size-fits-all event.
Research who will be attending
Considering the interests of the guests attending your event will help it resonate with more people. Whether it’s your event or you holding a stand at someone else’s, you want to capture the imagination of every attendee.
Think about what they expect to get out of your multilingual event. Keeping your target audience in mind will help you make it a success.
Enlist multilingual support from a trusted event translation service
It is not enough to hire linguists for your event. The key is to ensure they are the best people for the job.
At DA Languages, we carefully consider the needs of every event to ensure you are receive the linguistic expertise to make it a success.
As a dedicated language services agency with over 25 years of experience, we can deliver first-class event translation and interpreting. No matter how where your attendees come from, we can source linguists from over 450 languages.
When you choose DA Languages, you can be confident that your multilingual event goes off without a hitch, no matter what language your guests speak!
Consider using native-tongue translators
Try to use mother-tongue translators. These linguists will be more accurate in understanding the context of what you want to say. Their level of communication will be second to none, and they will be able to keep up with the pace of the multilingual event.
Remember, there are likely specific phrases that are said more often than others at your event. Prepare your event interpreters in advance with key common phrases so that these can be communicated quickly and effectively.
Don’t let anyone get lost in translation
Make sure your multilingual event materials are also available in your attendees’ languages.
Everything from invitations to programmes should be translated into the languages of your guests. This way, everyone will be on the same page. No one will get left behind, miss key information or be unable to take part in discussions.
Choose the right venue for your multilingual event
The venue you choose can make or break your event. It should be accessible for all attendees and have enough space for everyone.
If there is a dress code, let guests know in plenty of time. Inform your guests of any helpful parking and travel information too. you want to ensure the best turnout possible, so make it easy for them to get to you.
It’s also wise to plan ahead and ensure your event space is ready. If you’re hosting your event in a hotel or convention centre, brief external staff fully on what you expect.
We also find that events with refreshments always go down a treat!
Why DA Languages for your multilingual event translation?
At DA Languages, our professional translation services are essential in the era of globalisation. As technology advances and multicultural populations grow, it’s easy for barriers to become blurred.
We can help bring things into focus and go above and beyond to ensure your multilingual event is nothing short of a brilliant success.
Get in touch today.