Creating a content strategy that will work for your international audience can seem like a daunting task. But, when implemented correctly, an international content strategy can have a huge positive impact on online visibility, customer experience and sales.
There are many factors to consider, such as cultural differences, translation needs and the best ways to promote your content to your target audience. You’ll also need to make sure that your content is of the highest quality and meets all the necessary requirements for different markets.
In this article, we’ll discuss some of the key things you need to think about when creating an international content strategy. We’ll cover topics such as choosing the right keywords, adapting your content for different markets and dealing with translation issues. You will also pick up some tips on how to ensure that your international content strategy is successful.
The international content strategy
An international content strategy is a plan that outlines the steps you’ll take to drive international consumers through your content. Content can include anything from blogs and email newsletters to product descriptions and eBooks. It’s all about what will work best for your target audience.
When creating an international content strategy, you’ll need to put yourself in the shoes of international consumers, helping identify issues that they may experience with your content along the way. From this point on, it’s all about making things easier for international users to find your products and services and convert into paying customers.
Why creating international content strategies are important
A well-crafted international content strategy is essential for companies that want to reach a global audience. By creating a strategy that takes into account the cultural differences and translation needs of different markets, you can ensure that your content will be well-received by international audiences.
Additionally, a good international content strategy can help you to better understand your target market and identify potential areas for growth.
Factors to consider when creating a content strategy for an international audience
When creating a content strategy for global consumers, there are a number of factors you’ll need to take into account. Here are some of the most important ones:
1. Choose the right keywords
One of the most important is choosing the right keywords. You’ll need to target keywords that are relevant to your market, as well as using localised spellings and language.
If you’re writing copy for websites and online marketing materials, you can use tools such as Google AdWords Keyword Planner to help you find the right keywords for the geographical region you want to target. This will help you to drive international traffic to your site.
2. Adapt your content for different markets
Another important factor to consider is adapting your content for different markets. Your international content strategy should take into account the cultural differences between different countries. For example, you’ll need to use a different tone and style when writing for a Japanese audience than you would when writing for an American audience.
3. High-quality translations
You’ll also need to think about translations when crafting an international content strategy. Make sure that any international content you create is translated into the correct language and keep in mind that it will need to be proofread once it’s done.
Poor translations can cause offence, as well as harming your brand reputation, so it’s crucial to work with native translators that understand the market you’re targeting.
Creating a successful international content strategy
If you want your international content strategy to be as successful as possible, it’s all about listening to your consumer’s needs and speaking to them in their language. You’ll need to conduct deep data analysis and work with the experts to ensure you’re targeting your global audience in the best way.
In-depth market research and keyword research will help you to find out what your target consumers are searching for and any problems they may have, providing a great foundation for your content strategy.
When coupled with high-quality language services such as translations, transcreation and localisation, you’ll have all of the tools you need to create international content that achieved your desired impact.